Saturday, June 20, 2009

Wall Street Goes “Full Throttle”

Morgan Lucas talks with Scott Cutler, our head of Listings in the Americas.

From Marisa Ricciardi: For most, being behind the wheel of a 7,000 horsepower, 300-mph racing car is only a dream – but for the drivers of the NHRA Full Throttle Drag Racing Series, it’s just another typical day in their lives.

On June 10, Coca-Cola’s Full Throttle Energy Drink (NYSE:KO) and the National Hot Rod Association sped into Wall Street with thrills and intensity to host a fan-fest street event to promote last weekend’s Drag Racing Series in Englishtown, NJ.

The event kicked off with the ringing of the Opening Bell by NHRA President, Tom Compton, who was also joined by NHRA drivers and executives from more than 20 NYSE-listed companies who participated or sponsored with the NHRA.

Drivers included Top Fuelers Morgan Lucas – Geico/Berkshire-Hathaway Inc. (NYSE:BRK) and Antron Brown – Matco/Danaher Corporation (NYSE:DHR); Funny Car drivers Ashley Force Hood – Ford/Castrol (NYSE:BP), Bob Tasca – Ford Motor Company (NYSE:F), Tony Pedregon – Quaker State/Royal Dutch Shell plc (NYSE:RDS), and Pro Stock Motorcycle riders Eddie Krawiec – Harley-Davidson, Inc. (NYSE:HOG), and Karen Stoffer – Geico/Berkshire-Hathaway Inc. (NYSE:BRK).

The excitement of the NHRA “Experience Square” was contagious. With thriving music and an eye-catching showcase of funny cars and motorcycles, it certainly created a spectacle of color, speed, chrome and flash. Check out the photos for an up-close look at the day’s festivities.

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